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I’m pumped to have you here. On this page you’ll find some of my best content, freebies, tools and resources that I’ve made over the years. Bookmark this page and I’ll keep it up to date anytime I have something new. And please don’t share this with anyone. It’s a secret.
Freebies
Here are any free books, checklists, or tools. Download them and let me know what you think!
Growth levers toolkit board
Depending on where you are at in your business there are different strategies and tactics that can help you make your marketing more effective. This is a database that shows you some of the best growth tactics out there and how to execute them.
Simple Emails That Sell
Email is hands down the most profitable and effective channel when it comes to selling courses and growing an online business. But a lot of companies overcomplicated it so they never get started. This book shows you a simple way to turn email into a highly profitable channel.
Creating courses with AI
Creating and launching new courses has become a lot easier now that we have AI. In this cheatsheet + video I’ll show you how we created and launched a brand new course with the help of some AI tools.
Funnel calculator
If you really want to make money with your sales funnel you need to know how it’s converting at each step. This tool helps you understand how your funnel is converting so you know exactly what you can afford to pay to get more people to it.
Facebook ads launch checklist
If you’re just getting started there are a lot of things you need to get right before you launch your ads. This quick guide will walk you through all the important steps to get your campaigns launched the right way.
Email subject line ideas
If you want people to read your emails you need to have to get people to open them. Here’s a big list of subject line ideas to get the juices flowing.
Recommended Tech
One of the most common questions is “what tech do I need?” And based on my experience is it really depends on where you’re at with your business.
For Beginners:
Kajabi
Kajabi is an excellent solution for anyone just getting started. It’s an all-in-one platform that does a great job for building simple websites, landing pages, sales pages, accepting payments, sending emails and delivering your courses. This is really all you need to get started.
Canva
Canva makes it easy to quickly design basic images for social media and my websites. And it’s free, which is awesome.
Loom
Loom is an amazing resource to be able to record your screen and talk over it. Makes it really easy to explain things to people without jumping on a call. Saves a lot of time.
Asana
Asana is a great tool to be able to keep track of projects and what needs to get done.
You can easily organize ideas and collaborate with anyone working on projects with you. Manage due dates, leave notes, links, and upload documents so it’s easy to track any project you’re working on.
For advanced creators:
Convertri
While Kajabi is a great place to get started, once we start spending a lot of money on paid ads we move our landing pages to Convertri for one reason - it’s the fastest loading landing page builder out there. And that makes a big difference when you’re spending money on ads.
ThriveCart
ThriveCart creates simple, high-converting checkout pages very easily. So when we have a lot of volume going to a checkout page we will test ThriveCart so we can easily add order bumps, upsells and A/B test our checkout process to increase how much we make off a funnel.
Foreplay
Foreplay is an amazing tool for research what ads are running where and building your own virtual swipe file. Anytime you find an ad you like you save it to foreplay and it will save the ad, copy, landing page, video script, everything. This becomes your biggest source of inspo when you need to create more ads.
SuperMetrics
SuperMetrics is how we automate pretty much all of our business reporting to build dashboards and track performance metrics over time. You can pull data from almost any ad platform into a good sheet. Makes for very flexible and efficient dashboards.
SegMetrics
When you get to the level where you are spending money on ads or you have so many lead magnets you want to know which one is the most profitable over time, that’s where SegMetrics comes into play.
Microsoft Clarity
Clarity is a free heat mapping and scroll tracking software that makes it easier to see how people are interacting with your website and find places to improve.