What's Inside The MIM Method

 

Module 1: The Fundamentals

Here is where you are going to get a crash course on ad strategy specifically for online courses and high ticket programs.

You’ll learn why people buy online courses and find out how you can build high converting ad campaigns that push people through your sales funnel in a way that when they get to the sales page they already want to sign up for what you have to offer.

Specifically you’ll learn:

• How to use paid ads as a system to exponentially grow your sales
• What to expect when getting start and scaling your ad campaigns (so you can avoid the major problems most people face before they happen)
• The mindset that makes a few advertisers insanely more successful than all the others
• The exact roadmap you will take to launch and scale your online ad campaigns to 5 & 6 figure per month while staying hilariously profitable

 

Module 2: Research

In order to become the king (or queen) or your market you have to know it better than anyone else.

And I get it, research isn’t always the most exciting thing (unless you’re like me in which case you’re already stoked).

But this is where you fill your brain with tons of great ideas about what’s going on in your marketplace, what your audience needs and how you should speak to them in your ad campaigns.

You’ll learn how:

• Discover your ideal customer
• Research what they are seeing from your competitors online
• Create a swipe file of great ideas that inspire you to create great marketing
• Create a BIG Promise that becomes the golden thread through your entire marketing message that boosts your conversions
• Discover how to use online tools to figure out how to best target your ideal customer online
• Set big goals & milestones for your business so you can be in the mindset of breaking records

 

Module 3: Create

Now is the time to actually create your high converting ad strategy specifically for your online course or high ticket program.

You’re going to see step-by-step exactly what ads need to be set up so that you can get the right message to the right person at the right time.

You’ll learn how to:

• Create a high converting ad strategy specifically for the type of funnel you are running to your online course or program
• How to create high converting ads with templates for ad copy, images, and video creation.
• Retarget ad frameworks that you can use to break through objections before they come up and get more people to buy from you
• How to outsource and hire a creative team to help you get your amazing ideas into your ad campaigns

 

Module 4: Measure

“You can’t improve what you can’t measure” is an old saying that is especially true when it comes to online advertising.

Business is a numbers game and in this game we keep track of the score in dollars and conversion rates.

Now, you don’t have to be a tech geek in order to get all of this set up, you just have to follow my step-by-step instructions to get tracking set up in your funnel so you can find out exactly how much money you’re making and where the leaks are coming from.

You’ll learn how to:

• Remove the mystery from the Facebook pixel and understand how it works and why it’s so important
• Learn what extra tracking tools will actually improve the numbers your are getting back to the ad platform and increase your profitability
• Set up one little piece of software that will give you laser insight on what campaigns are the most profitable and which ones are holding you back from scaling profitably.
• See exactly step-by-step how to set up every piece of tracking you need to run a high scalable ad campaign (we’re gonna make this as easy as possible for you)

 

Module 5: Launch

Now it’s time to start launching your ad campaigns. 

While we will get your course to scale, we can actually start with super small budgets and run “micro-tests” to make sure that our ads and audiences are profitable before ever investing large amounts of money into them.

It’s one of the biggest advantages of social advertising!

Specifically you’ll learn:

• Mastering the levels inside of Facebook 
• Exactly which campaign objective to launch every time
• How to understand the Facebook algorithm and use it as your biggest advantage
• How to launch micro-tests to make sure your ads are profitable
• How to create goodwill campaigns to build a warm audience of people who want to buy from you
• Tricks for building and launching campaigns faster

 

Module 6: Optimize

Here’s one of the dirty secrets of all successful advertisers: 80% of our campaigns FAIL when we launch them the first time.

And that’s totally okay! 

Because we have a step-by-step process to look under the hook of our campaigns, understand what didn’t, and make strategic changes to them in order to make them profitable enough that we can scale them.

(good thing we set up that bulletproof measurement system back in module 4!)

Specifically you’ll learn:

• How to understand the “micro-conversions” that make up a highly converting customer journey
• Optimizing your ad campaigns using tracking tools that give you better insight than the Facebook pixel
• Troubleshooting and fixing unprofitable ad campaigns
• How to make intelligent decisions based on the feedback you are getting from the marketplace
• Dealing with comments and on your ads and using them to your advantage

 

Module 7: Scale

Once your ad campaigns are profitable at a small level, it’s time to start scaling them up so that you set new records for total monthly revenue.

Facebook can be sensitive, so there is definitely a right way and a wrong way to scale up your ads campaigns.

(The wrong way is quadrupling your daily ad budget every day.)

I’ll show you the right way.

Specifically you’ll learn:

• The economics of scale you must understand if you want to double or triple your sales
• How to correctly increase your ad budgets on what is working inside your ad account
• The right way to find new audiences and ads that you can use to increase your budgets
• Setting up multi-channel retargeting to make sure you maximize your conversions
• When it’s time to start considering other ad platforms for your course and programs
• How to run “cash injection” campaigns that create dozens or even hundreds of new customers every time you run them

 

BONUS: Access to Exclusive Facebook Group

Inside the program I lay out everything you need step-by-step, holding nothing back.

But of course there’s always that thing that comes up where you’re like “hey what about this super specific example for me based on this one piece of technology I’m using?”

For that we have the Facebook group. It’s where you can jump in and get your questions answered for you.